The Toyota Urban Cruiser Taisor recently debuted in India with a familiar face, new name. The Taisor is essentially a rebadged version of the already successful Maruti Suzuki Fronx. This is part of the ongoing collaboration between Toyota and Suzuki in the Indian market. While the core vehicle remains largely similar, Toyota designers have likely implemented some subtle cosmetic changes to the exterior, differentiating it slightly from the Fronx.
It offers two engine options: a 1.2-liter naturally aspirated gasoline engine and a 1.0-liter Boosterjet turbocharged gasoline engine. Both are expected to be paired with a mild-hybrid system for improved fuel efficiency.
The Taisor will likely be available in a range of trim levels, offering a variety of features to cater to different needs and budgets. Expect features like LED headlamps, touchscreen infotainment system with smartphone connectivity, automatic climate control, and safety features like airbags and ABS to be offered on various trims.
A major selling point for the Taisor is likely to be its competitive pricing strategy. Starting at $9,300 USD. The arrival of the Urban Cruiser Taisor further strengthens the Toyota-Suzuki partnership in India. With its competitive pricing, familiar features, and Toyota’s brand reputation, the Taisor has the potential to become a popular choice for Indian car buyers seeking a value-driven subcompact SUV.